I
Strategy & Authority
Decide what you have to say.
- Positioning & narrative
- Executive thought leadership
- Original research
- Editorial standards
A B2B content agency with something to say
We turn expertise into content people tolerate remember.
A senior editorial team that learns your voice, then makes it carry.
The company that argued back
Where the founder’s voice, not the keyword list, decides what ships.
We learn your voice, then we make it carry.
Est. 2017 — Portland & remoteBegin reading
01The Desks — Services
One newsroom.
Three desks.
II
Search & Answers
Get found — by people and the engines answering for them.
- SEO & AEO strategy
- Topic architecture
- Content audits
- Ranking refresh programs
III
Production & Distribution
Ship, week after week.
- Longform & guides
- Whitepapers & cases
- Named-expert LinkedIn
- Newsletters people forward
Read by content teams at growing B2B companies
HatchgridLedgerlineStackmereQuillbaseMooringSignal MillVeridiaOpslineCairnstackBluenote SystemsParsewellTendril
HatchgridLedgerlineStackmereQuillbaseMooringSignal MillVeridiaOpslineCairnstackBluenote SystemsParsewellTendril
02The Premise
The internet doesn’t need more content. It needs better arguments — researched, edited, and unmistakably yours.
a best-in-class solution
the tool that files your close in nine minutes
03The Compound Effect
Content that
appreciates.
Rented attention decays. Owned arguments appreciate.
04The Method
How the song
gets learned.
Four movements, in order. Most content fails at step one.
Listen
Learn the voice first.
Interviews, recordings, everything — until we write in your voice.
Argue
A view, not a calendar.
We find the thesis only you can defend.
Craft
Two editors on everything.
Writers draft; editors cut. It ships when it’s right.
Compound
Value that accrues.
We measure, refresh, and re-argue so each piece appreciates.
05The Rewrite
Content marketing,
edited.
Publish four posts a week and pray.Publish one argument worth citing.
Keywords first, ideas later.Ideas first. Keywords follow.
A brand voice nobody owns.Named experts people quote.
Traffic as the finish line.Pipeline as the finish line.
AI output at scale.Judgment at scale.
06The Anatomy
Anatomy of a
piece worth citing.
Five parts. Cut whatever isn’t one.
The thesisOne claim worth arguing
The evidenceA number, a source
The expertNamed, and quoted
The lineThe sentence people repeat
The askOne clear next step
07The Evidence — Selected Work
Proof, with page numbers.
Hatchgrid Developer tools
From changelog to publication
Their best opinions lived in Slack. We built a weekly program around the people building the product.
Ledgerline Fintech infrastructure
The answers engines cite
When buyers asked AI instead of search, they vanished. We rebuilt the library for the engines that answer.
Mooring Operations platform
An executive worth following
A COO with twenty years of opinions and an empty feed — now the most readable desk on LinkedIn.
08The Edit, Live
What an editor
actually does.
Our platform best-in-class AI to actionable insights .
After the edit —
“Hatchgrid finds the three metrics your team ignores — by 9 a.m.”
Note 1 · “cutting-edge”Says nothing. Every platform is. Cut.— the desk
Note 2 · “leverages”“Uses.” You mean “uses.”— the desk
Note 3 · “empower teams to unlock”Verb soup. Who does what?— the desk
Note 4 · “at scale”At what scale? Show the number.— the desk
Tap the marked phrases to read the margin.
09The Index — Ideas
Arguments we’ll
happily have.
10The Bylines — Team
In-house. Senior.
Allergic to filler.
June Okafor
Marcus Bell
Priya Raman
Theo Lindqvist
Alma Reyes
Daniel Cho
11The Reviews
They learned our voice so well our CEO asked which exec wrote it. Nobody had.
The first agency that argued with us. That was exactly what we were paying for.
12The Ledger — By the Numbers
2,418pieces shipped, edited twice
312expert interviews a year
63%median organic lift, year one
9.2 yrsaverage editor tenure in B2B
Across active engagements, trailing twelve months.
13The Handout — Free Resource
The template pack
The Memorable Brief
Most content dies at the brief — a vague ask, a due date, and a shrug. This is the five-part fill-in kit our editors write from: thesis first, proof sourced, voice pinned down. Steal it, use it, never send a limp brief again.
- The One-Line Thesisthe argument, before the outline
- The Reader Cardwho it’s for, and what they already believe
- The Proof Ledgerthe evidence, sourced and slotted
- The Voice Sheetthree words in, three words out
- The Distribution Planwhere it goes after it ships
Sec. 14 — The Invitation
Tell us what you’re trying to say.
hello@lyrebird.agencyor start again from the top ↑We reply in writing. Within two business days.