01
Paid Media
Money in, math out.
Growth marketing, minus the fluff
Ambitious goals?
We know the route.
An embedded squad for
Strategists and channel experts who map the route, run the tests, and compound what works.
What we do
The channel stack
Every channel that matters, run by a specialist who lives in it.
02
Performance Creative
Scroll-stopping, stat-backed.
03
SEO & AEO
Be the answer, not the ad.
04
Lifecycle & Email
The growth most teams skip.
05
CRO & Experimentation
Ship. Test. Learn. Repeat.
06
Data & Attribution
Know what actually worked.
What we believe
Growth is a process, not an outcome. Find traction, cut back, climb, repeat. The teams that win learn fastest.
That’s the climb.
How we climb
Learn. Activate. Analyze.
Optimize. Repeat.
01Base camp
Learn
Audience, data, and unit economics — benchmarked before a dollar moves.
02+1,400 ft
Activate
Lean tests live in 30 days. Small bets, fast signal.
03+2,900 ft
Analyze
Egoless readouts every Friday — what worked, what flopped.
04+4,600 ft
Optimize
Winners doubled, losers cut. Budget follows proof.
05Summit → next peak
Repeat
Each loop compounds the last, switchback by switchback.
One loop ≈ one sprint · budget follows proof
The receipts
Proof? We got it.
Real engagements. Real numbers.
Lumenly
B2B SaaS · Series ATested 23 value props, rebuilt the demo funnel, scaled paid only on proof.
Paid SocialCROMessage Testing6 months
+214%demo requests, two quarters
Trailkit
DTC · Outdoor gearCreative was the bottleneck, not budget. Weekly hook tests found three breakout angles.
Paid MediaCreativeEmail90 days
3.1xblended ROAS, 90 days
Harborline
Fintech · Consumer appRebuilt tracking, found the two channels driving activations, moved budget there.
AttributionPaid MediaOnboarding5 months
−41%customer acquisition cost
Free · One-day virtual summit
Basecamp — One day of compounding growth
Six hours. No pitch decks, no vendor booths, no fluff. Just operators showing the exact channel plays that compound — the ones we run every week — and the numbers behind them.
Thursday, Oct 15 · 10am–4pm MT · Live online
What’s inside — the run of showMQDCIBFATNRM
- 10:00The compounding channel audit
- 11:15Paid that pays back: bidding to margin
- 12:3040 hooks before lunch: a creative sprint
- 14:00Being the answer in an AI-search world
- 15:15Attribution your CFO will actually trust
Reserve your spot
Free· seats are limited
The honest math
Squad vs. the alternatives
Sometimes in-house is the right call. Here’s how the options stack up.
| In-house hireOne team, many hats | Freelancer patchworkA specialist per invoice | Switchback squadOne flat rate, full climb | |
|---|---|---|---|
| Time to launch | 3–6 months hiring | Fast but fragmented | Tests live in 30 days |
| Channel coverage | One person, two hats | A specialist per invoice | Full squad, every channel |
| Senior talent | If you can afford it | Roll the dice | Strategist-led, always |
| Fully-loaded cost | $140k+ per hire | Adds up fast | One flat monthly rate |
| Transparency | Internal politics | Weekly mystery | Candid Friday readouts |
| Scale up / down | Hiring & severance | Re-recruit each time | 30-day flexibility |
A week in the squad
No mystery. Just cadence.
You always know what shipped and what’s next.
Mon
Standup & pacing
- Pipeline standup
- Spend pacing check
- Test queue locked
Tue
Experiments ship
- New tests live
- Landing variants up
- Tracking QA’d
Wed
Creative drop
- Fresh hooks
- Copy variants
- Design review
Thu
Data dig
- Funnel analysis
- Signal triage
- Kill / scale calls
Fri
Candid readout
- What worked
- What flopped — no spin
- Next week mapped
No mystery math
Flat rates. Posted publicly.
Our rates are public. See a sample proposal before we talk.
Foothold
$6k/month
One or two channels, run properly.
- Strategist + 2 experts
- 1–2 channels
- Weekly readout
- Shared test backlog
- 30-day rolling
Most teams start here
Ascent
$12k/month
The full squad, every channel that matters.
- Squad of 4–6
- Full-funnel coverage
- Creative included
- Custom dashboards
- Quarterly re-mapping
Summit
Custom
Embedded growth leadership for real stakes.
- Fractional head of growth
- Dedicated pod
- Velocity targets
- Board-ready reporting
- Hiring support
Want the receipts first? A real sample proposal — scope, deliverables, pricing.
Get a sample proposalMedia spend is billed to you — never marked up.
In their words
“They killed our favorite campaign in week three — then found one 4x better.”
The humans
Whip-smart. Egoless.
The people in this grid are the people in your Slack.
Mara Quist
Head of Growth Strategy
Retires your favorite campaign the moment data outgrows it.
Deshawn Cole
Paid Media Lead
Treats your CAC like his own money.
Ines Barros
Performance Creative Dir.
400+ ad hooks in a spreadsheet. All ranked.
Felix Andersson
SEO & AEO Lead
Reads algorithm patch notes for fun.
Roz Maguire
CRO & Experimentation
A/B tested her own wedding invitations.
Theo Nakamura
Data & Attribution
Tells you what the dashboard can’t prove.
Plus senior specialists we bring in when your route calls for it. Meet the team →
Steal our homework
The playbooks we actually use
Free, ungated, no “book a demo” tollbooth.
01Guide
The First 90 Days of Paid
Our exact sequence for a new or messy account.
Grab it02TemplateCRO Backlog Template
How we score, rank, and ship experiments.
Grab it03GuideAttribution Without Tears
A plain-English setup that survives CFO questions.
Grab it04Toolkit13 Growth Spreadsheets
Pacing, forecasting, and testing sheets we use weekly.
Grab itCandid fit check
We’re not for everyone
Growth partnerships fail on bad fit. Let’s be honest first.
Probably a fit
- You want a partner, not a vendor
- You can ship changes fast
- You care about margin, not vanity metrics
- You have ~$5k/mo for media
- You can hear “that flopped”
Probably not
- You want guarantees by Friday
- You want set-it-and-forget-it
- Brand polish matters more than pipeline
- You need six approvals per headline
- You’d rather hear good news than true