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Seelig Optics
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A woman wearing acetate glasses, calm direct gaze, against a neutral backdrop.

Independent eyewear & optometry — Portland, OR

Frames engineered for faces, not for trends.

A curated catalog of independent-maker frames. Every measurement published. Every price on the wall.

  • Acetate / β-titanium / steel
  • Frames $180–420
  • Lens pricing published below

How we run the place

Buying glasses, run like engineering.

  • 01

    Measured

    Twelve facial measurements before any frame is suggested.

  • 02

    Curated

    Eight frames a season. If it made the wall, it earned it.

  • 03

    Transparent

    Every price published — frames, lenses, extras. No surprise at the register.

  • 04

    For life

    Adjustments, tightening, and re-fits are free for as long as you own them.

The catalog · AW26

Eight frames. Every spec published.

A bright, minimal shop interior with product displayed in ordered rows at eye level.

The wall at 412 Franklin. Every frame at eye level. Every price beside it.

Macro shot of a thick tortoiseshell Japanese acetate frame, hand-polished rims catching the light.Macro shot of an ultra-thin half-rim β-titanium frame in satin silver, temples curving away.Macro shot of a thin surgical steel frame with a brushed matte front and a polished rim edge.
Acetate, block 7 · hand-polished

Materials

Three materials. Zero mystery.

Everything on the wall is one of these. The shelf tag says which.

  • Japanese acetate

    Cut from cellulose sheet and hand-polished. Warm, dense, holds its color for decades.

    22–31 g · hypoallergenic
  • β-titanium

    Bends, returns, never complains. The lightest thing we sell.

    9–14 g · corrosion-proof
  • Surgical steel

    Thin, exact, quietly durable. For people who like tools.

    14–19 g · matte + polished

Fit

Fit is a number. Several, actually.

Lens, bridge, temple — printed inside every arm and on every shelf tag. We measure your face; the numbers do the rest.

  • 49 · lens
  • 21 · bridge
  • 145 · temple
49 · lens width21 · bridge41 · lens height145 · temple
Drag the cobalt handles — this is what we do to your face, politely.

Lenses

Lens pricing, published like a menu.

  • $95

    Single vision

    CR-39 with anti-reflective and hydrophobic coats included.

    AR + hydrophobic included
  • $165

    Thin single vision

    1.67 high-index for stronger prescriptions. Same coats included.

    AR + hydrophobic included
  • $265

    Progressives

    Digital free-form, measured to your frame and your posture.

    AR + hydrophobic included
  • Blue-filter +$40
  • Photochromic +$90
  • Polarized sun +$110

Same prices in store — on the wall, in 14-point type.

The exam

Thirty minutes. Zero upsell.

  1. 01

    Scan

    Pre-test imaging and baseline measurements.

  2. 02

    Refraction

    The one-or-two part, taken unhurried.

  3. 03

    Health check

    A careful look at the parts you never see.

  4. 04

    Debrief

    Your prescription explained, printed, and yours to keep.

Exam · $85 — credited toward any frame the same week.

An eye exam in progress in a clean, quiet exam room.
A hand holding eyeglasses up to the city; the scene is sharp only through the lenses.

Good glass changes what the world looks like. That is the entire point.

Process

One visit. Then we maintain it.

  1. Measure

    Face, bridge, pupil distance — logged to your file.

  2. Select

    Three to five frames that fit your numbers. Not forty that do not.

  3. Cut & fit

    Lenses edged to your frame, aligned to your face.

  4. Wear

    Come back anytime. Adjustments are free, forever.

Aftercare

The service ledger.

Posted prices, for the life of your frames.

Bought them somewhere else? Bring them in anyway.

  • Adjustment & re-fit0.00
  • Nose pads, replaced0.00
  • Screws & tightening0.00
  • Ultrasonic deep clean0.00
  • Temple replacementat cost
  • New lenses, your framefrom 95.00

Sourcing

Independent makers. Small numbers.

  • Hachiro Works

    Sabae, Japan

    Acetate, hand-tumbled 14 days

  • Brügg

    Biel, Switzerland

    β-titanium, watchmaker hinges

  • Norna

    Stockholm, Sweden

    Steel drawn to 0.8 mm

  • Alba Frameworks

    Barcelona, Spain

    Runs of 200, numbered

Worn daily, by people who notice.

  • Portrait of a man in his thirties, direct gaze, neutral light.Wearing · Vernier
  • Portrait of a smiling woman, soft daylight, plain background.Wearing · Datum
  • Portrait of a man against a warm plain backdrop, unhurried expression.Wearing · Caliper

The practice

The people who fit you.

Two of us, on purpose. The person who measures you is the person who fits you — and the one who trues your temples in year six.

  • Dr. Nora Kessler, optometrist and founder, in round thin-rim glasses against a cool grey backdrop.OD · OR LIC 8842

    Dr. Nora Kessler

    Optometrist · Founder

    Pacific University COO · refracting since 2011

    Opened Seelig after a decade of watching exact prescriptions leave in inexact frames. Wears the Caliper.

  • Elias Brandt, master optician, in crystal acetate glasses against a cool grey backdrop.ABO-C · NCLE

    Elias Brandt

    Master optician

    ABO + NCLE certified · 4,000+ fits logged

    Adjusts to the half-millimeter and remembers your bridge width before your name. Wears the Micron.

Free fit tool

The Frame Fit Index

Five questions map your face shape and fit preferences to the frames actually worth trying on. No showroom, no guessing — a measured shortlist, sent to your inbox.

  • 01Your face-shape reading and the fit numbers to shop by
  • 02Three frame styles matched to your proportions
  • 03Bridge and temple ranges that sit right on you
  • 04A print-ready card to bring to the shop

One email. No spam. Unsubscribe anytime.

A pared-back boutique interior with warm rail lighting and a fitting table.

The shop

One shop. On purpose.

Every fit checked by the same hands that measured you. That does not scale, and we know it.

412 Franklin St
Portland, OR 97209

Opening hours
Tue – Fri10:00 – 18:00
Saturday10:00 – 16:00
Sun – MonAt the workbench

Walk-ins welcome for browsing. Exams by appointment.

Visit

Book an exam — or just browse.

No account. No newsletter ambush. A person replies within one business day.

  • (503) 555-0148
  • hello@seeligoptics.com

Or call — a human answers during shop hours.