GENERAL STORE — ONLINE — EST. 2019
A good general store, open all night.
Two hundred well-made things for home, kitchen, and outdoors. Stocked deep, priced honest, shipped in paper.
Six aisles. No filler.
Everything on the shelf.
48 of 214 shown — this is a portfolio demo
OBJECT OF THE WEEK — Nº 31
The kettle that outboils trends.
Steel-enamel, 1.7 L, whistles like it means it. Made in one factory since 1962.
- WEIGHT
- 1.1 KG
- CAPACITY
- 1.7 L
- GUARANTEE
- 25 YRS
What earns a spot on the shelf.
From our shelf to your porch.
Packing slips, annotated.
It's the only store where 'add to cart' feels like a decision I'll still respect in ten years.
- #SW-8841
The broom my apartment deserved. Ten years, I'm told. We'll see.
Dana, Portland
- #SW-9107
Kettle arrived wrapped in paper like a present from 1962. Whistles like one too.
Marcus, Chicago
- #SW-7733
Bought the skillet on sale. Made eggs. Understood my grandmother finally.
Priya, Austin
- #SW-9482
The rope is thirty meters of competence. I've used four. No regrets.
Sam, Denver
- #SW-8256
Chore coat pockets fit: phone, pliers, a sandwich. Engineering.
Lena, Minneapolis
- #SW-9021
The blanket is heavy in the way opinions should be.
Theo, Seattle
- #SW-8674
Replaced a drawer of dying pens with one notebook and a working lamp.
Ruth, Columbus
- #SW-9350
Trowel survived a full season of my optimism. Barely scratched.
Omar, Sacramento
- #SW-9518
Mug seconds program: my odd-glaze mug is the best-looking thing I own.
Kit, Providence
Two people, one ledger.
Ex-industrial buyer. Vets every hinge, seam, and weld before it's stocked.
Kept the books at a hardware store at 19; never stopped. Writes the Almanac.
0 of 3 picked
Staples, on a schedule.
Pick three, pick a rhythm. Cancel like a grown-up — one click.
YOUR BOX — $0/mo
FREE PDF — 64 PAGES
Make everything you own last longer.
Care and repair instructions for 40 everyday objects — cast iron to canvas. Free, no drip campaign.
Every object has a return address.
365 days. Paper, not bubble wrap. Repairs before replacements.
- RETURNS365 DAYS, NO FORM
- PACKAGING100% PAPER
- REPAIRSSPARES FOR 9 YRS
Gifts that don’t need a gift guide.
We wrap in kraft and twine, tuck in a note, and never print the price.
Speckled Stoneware Mug · $220/90 — shows on the tag
