Bookkeeper
Records what already happened.
Hands youClean records
Virtual CFO & outsourced finance
See your next move in the numbers.
Senior CFO leadership plus a disciplined finance engine — forecasting, cash strategy and reporting that turn growth into decisions.
The live picture
Cash runway31 wksForecast accuracy±2.4%Monthly closeday 8Gross margin54.2%Pipeline coverage3.1×
The problem
Growth hides its problems in the numbers.
You can’t see your cash
Revenue climbs, the balance swings — and no one can say where cash sits.
The books look backward
Last quarter’s clean P&L says nothing about the next two hires.
Finance lives in scattered sheets
Built once, updated never — so problems stay hidden until they’re expensive.
Where we fit
Three seats. One looks forward.
Your CPA
Files taxes, keeps you clean.
Hands youFiled returns
Virtual CFO
Forecasts, cash strategy, decisions.
That’s usHands youYour next decision
What we run
One practice. The whole finance function.
Fractional CFO leadership
A senior CFO owning strategy, board reporting and the weekly cadence.
What it produces
- Weekly decision cadence
- Board-ready reporting
- Strategy ownership
One cadence keeps strategy, operations and visibility from drifting apart.
Fractional CFO leadership
Senior leadership, sized to your stage.
What your CFO owns
- A rolling 12-month forecast, updated monthly
- The 13-week cash model, reviewed weekly
- KPI definitions the team agrees on
- Hiring and pricing calls, modeled first
- Banking, credit and investor relationships
- A board report read in minutes
A week with your CFO a typical cadence
- MonCash position & 13-week runway
- TueForecast vs. actuals — where we drifted
- WedWorking session: the hire/no-hire call
- ThuPipeline & revenue-quality check
- FriOne-page owner brief
The weekly room where instinct becomes a decision.
Outsourced accounting
Boring, on-time, immaculate — by design.
Strategy is only as good as the books beneath it — we run the whole engine, clean and closed by day 8.
day 8Reconciled and locked. Every month. No heroics.
01Payroll
On time, mapped to departments so labor cost shows.
02Accounts payable
Captured, approved and scheduled — cash out on your terms.
03Accounts receivable
Invoices out when earned; collections worked before they age.
04Monthly close
Reconciled and locked by day 8 — the foundation it all stands on.
Reporting & dashboards
One live picture of the business.
Not forty pages nobody reads — one screen, checked like a pilot checks instruments.
Net revenue retention112%+4 pts this quarter
Operating expense ratio38.6%−2.1 pts this quarter
Days sales outstanding34 days−9 days this quarter
Labor efficiency ratio2.4×+0.3× this quarter
Net revenue · trailing 12 mo$k / mo
Defined once
One owner, one definition, team signed off.
Always current
Fed by the monthly close and weekly review.
Read in minutes
For the owner and board, not the accountants.
A clean close gives every forecast somewhere solid to stand.
Forecasting & cash flowinteractive model
Every big call, modeled first.
Current trajectory and pipeline
- Runway
- 31 wks
- Hiring plan
- 4 hires
- Break-even
- Mar ’27
Not a once-a-year spreadsheet — a living model, stress-tested against every deal that closes and every client that churns.
Three cases stay live, over a 13-week cash model reviewed weekly.
“What happens if…” stops being a worry and becomes a tab.
Your financial picturetry it — interactive
Feel what a forecast changes.
Three sliders. Your real model has hundreds of lines — but answers this same question.
Runway at this burn112 weeksNet burn $35k / month
Your first working session starts here — with your actual numbers, not sliders.
The engagement
Ninety days to a finance function that looks forward.
- Weeks 1–2
01Diagnose
A finance maturity assessment — an honest map of where you stand.
- Maturity scorecard
- Cash position baseline
- Quick-win list
- Weeks 3–8
02Stabilize
A disciplined close, clean data, AP/AR running like clockwork.
- Close by day 8
- Clean chart of accounts
- AP/AR rhythm
- Weeks 9–12
03Forecast
Your rolling forecast and 13-week cash model go live, KPIs defined together.
- Rolling 12-mo forecast
- 13-week cash model
- KPI dashboard
- Ongoing
04Steer
Weekly cash, monthly forecasts, quarterly resets — faster, calmer decisions.
- Weekly cash review
- Monthly forecast update
- Quarterly strategy
Who it's for
Built for the stage you’re in.
Where you are
The vCFO sweet spot: complexity ahead of headcount.
Where we focus
Every big commitment modeled first.
You’ll recognize the signals
- Hiring and pricing run on instinct
- Margins move; nobody explains why
- Investors ask harder questions
Outcomes
What changes when the numbers lead.
9.4 pts
Gross margin recovered in three quarters
13-week
Cash visibility, refreshed every week
16 days
Faster monthly close — day 24 to 8
Field notes
Three companies, three turns of the line.
Profitable on paper, cash-poor in practice. A 13-week model turned chronic overdrafts into a six-figure buffer.
Burn was a black box. Scenario forecasting reset hiring and bought four months of runway.
Growth masked a margin leak in two contracts. Job-level reporting found it; repricing recovered it.
Board-level clarity, before the next commitment is made.
Free tooltwo-minute read
The Runway Reader. Five numbers, one honest report.
Enter five numbers — cash on hand, monthly revenue, spend, headcount and one expected change. You get an emailed cash-runway report with your next three moves flagged. No spreadsheet, no call, no guesswork.
- Your months of runway
- Burn trend, flagged
- Three moves, prioritized
- A one-page PDF
Months of runway7.4at your current burn
Cash on hand · projectednext 12 wks
- Months of runway
- 7.4
- Net monthly burn
- $46k
- Burn trend
- ↑ 8% / mo
Three moves flagged
- 1Trim the top three discretionary line items — buys ~5 weeks.
- 2Pull Q3 collections forward; DSO is 41 days and climbing.
- 3Model the next hire against the downside case before signing.
Engagements
Clear scope. Clear price. No surprises.
Foundation
$3,500/mo
Monthly reviews
The finance engine, built and running right.
- Outsourced accounting & monthly close
- Monthly reporting package
- Quarterly forecast refresh
- Email access to your CFO team
Growth
$7,500/mo
Weekly cadence
The full vCFO engagement — leadership, forecasting, cadence.
- Everything in Foundation
- Dedicated fractional CFO
- Rolling forecast & 13-week cash model
- Weekly cash + monthly strategy
- Live KPI dashboard
Partner
from $12,000/mo
Embedded partner
For complexity: multi-entity, capital raises, board work.
- Everything in Growth
- Board & investor reporting
- Capital strategy and lenders
- Diligence & transaction support
Every tier starts the same way: the two-week diagnostic, inside your first month’s fee.
The team
Operators, not observers.
Ana Rivera
Virtual CFO
Two decades in SaaS and services, two exits guided. Clear judgment.
Samuel Okafor
Controller
Treats day 8 as a promise. The books are clean because he insists.
Johanna Lindqvist
FP&A Lead
Builds forecasts people open, and explains them plainly.
Michael Chen
Accounting Manager
Runs payroll, AP and AR with metronome reliability. Nothing slips.
A named CFO, controller and accounting team — one unit.
How we operate
Forward beats backward.
A forecast, not a post-mortem.Cadence beats heroics.
A steady close, not a scramble.Clarity beats noise.
One page you read, not forty you file.Questions
Asked often, answered straight.
Usually past ~$2M in revenue, sooner if growth is fast — big decisions made without a forecast.
Weekly cash reviews, monthly forecast-vs-actuals, quarterly resets. The rhythm is the product.
Usually yes. We run the engine and hand your tax pro clean, lender-grade financials.
The maturity assessment lands in two weeks; a rolling forecast and cash model within 90 days.
Two weeks of parallel running while we take the close — your team never re-keys a number.
No. We run your stack — QuickBooks, Xero, NetSuite — and leave it cleaner than we found it.
Start here
Bring us your numbers. Leave with a plan.
A 45-minute working session with a CFO, not a sales call — we name what matters and show what ninety days would change.
- Your cash position, read out loud
- The maturity scorecard, explained
- A straight answer on whether you need us