For plumbing, HVAC, electrical & remodeling
I build custom websites for home-services contractors for a flat $999, connected to the job software you already run so customers can book themselves in when nobody can answer the phone. No monthly fee, no lead fees, and the site is yours to keep.
Not ready to book? Send me your site and I’ll tell you the first thing I’d fix — free, no strings.
Twenty packages at this price, across everything I'm running — then it goes to my normal rate.
Built to work with the software you already run
Each of these has a documented way to take a booking straight off your website. Which one yours allows is the first thing I check — before you pay anything. Either way, the job request still hits your phone.
Product names are their owners’. Listing them here isn’t a partnership or an endorsement.
Where the work is actually going
They went to whoever picked up.
You were on a roof, or under a sink, or driving. The phone rang and you couldn’t get it. That’s not a failure — that’s you doing the work.
But here’s what happens next. Most people who don’t get an answer don’t leave a message and don’t try again. They scroll down and call the next name.
62%
of calls to home-services companies go unanswered — the worst of any industry measured.
85%
of people who don't get an answer during business hours never call that business back.
21×
more likely a lead is to convert if you get back to them within five minutes.
Industry research about the trades — not our numbers. Sources on request.
You’re not going to answer every call. Nobody does. The point is that the customer has somewhere to go when you can’t — a page that lets them book the job themselves, and drops it straight into your schedule.
The other thing this replaces
You know how the lead sites work. You pay per lead. So do the three competitors who got the same one. Then you race them to the phone and hope.
Some months it’s worth it. Most months it’s a tax on being findable.
This is the other option: your own site, your own phone number, your own booking page. You pay for it once. Nobody else gets sold the same customer.
Add up what you spent on lead fees last quarter. This is $999, once.
The work
These are concept projects — I built them to show what the work looks like. They’re not real customers, and I’m not going to pretend they are.
Plumbing & Home Repair · Warm · Industrial · Modern
A warm, structured identity that balances an industrial edge with modern clarity. Copper and orange tones bring character to the restrained black-and-cream foundation, while the compact geometric mark gives the brand a strong visual anchor. Notice the contrast between practical utility and polished presentation.
Plumbing and home repair — warm, industrial, modern.
Fictional concept website — not client work.
Design-Build Remodeling Firm · Crafted · Established
A confident identity for a design-and-build company where craftsmanship and trust matter equally. The layered mark suggests structure, materials, and transformation, while the charcoal and rust palette feels grounded and substantial. The visual system balances architectural precision with a more human sense of home.
Design-build remodeling — crafted and established.
Fictional concept website — not client work.
Landscape Design + Build · Bold · Organic · High Contrast
A landscaping identity as blunt as the transformations it sells. Heavy black display type sits on deep forest green with a bright lime accent and mono dimension labels, and before-and-after imagery carries the argument. The weight keeps a soft subject from going decorative.
Landscape design and build — bold, organic, high contrast.
Fictional concept website — not client work.
Commercial Cleaning · Bright · Colorful · Dependable
A facilities brand that reads premium and dependable instead of templated. A squeegee-and-sparkle mark sits in a daylight-and-lime system, where a bright chartreuse accent lifts an otherwise plain, hardworking grotesque. The freshness comes from the color, not from decoration.
Commercial cleaning — bright, colorful, dependable.
Fictional concept website — not client work.
Senior Home Care · Warm · Organic · Steady
A home-care brand speaking to worried families and tired caregivers at the same time. A hero splits into two doors sewn together by a rose thread, and warm blush paper with a rust accent keeps the serif voice steady. Handwritten notes carry the human proof.
Senior home care — warm, organic, steady.
Fictional concept website — not client work.
The straight answer
I’m building a portfolio, and I want twenty companies who’ll put my name forward when someone asks.
A custom site like this normally runs $5,000 to $15,000. I’m doing twenty at $999, then the price goes back up. I’m not making much on them. That’s the trade — you get a site well under what it’s worth, I get work I can show.
No retainer, no monthly fee, nothing waiting on the back end.
The twenty is shared across everything I’m running — it isn’t twenty contractors on top of everyone else.
The part nobody else sells
On most contractors’ sites it lands in an inbox nobody checks until the evening. It can drop into the job software you already run instead — the moment they hit send.
Before you pay anything, I check what your system allows. Then you get one of three things:
Straight into your job software
The request shows up in Jobber, Housecall Pro or ServiceTitan on its own, where your setup allows it. I check yours before you pay.
Your software's own booking, built in
Its booking and payment links, put where a customer will actually press them.
A text or an email, right away
If your software is closed off, the request hits your phone immediately — complete, with everything you need to call them back.
Every site gets the last one regardless, as a safety net. A connection that fails quietly is worse than no connection at all.
I don’t move your existing job history across or build two-way syncing. Those are real projects, and they aren’t $999 projects.
No surprises
Included
Not included
A 20-minute call
You tell me about the company. I tell you straight whether this is worth doing.
I build it
Two to three weeks. Usually I'm waiting on your photos, not the other way round.
It's yours
About two hours of your time in total. Domain and hosting in your name, not mine.
Worth twenty minutes to find out?
Twenty packages at this price, across everything I'm running — then it goes to my normal rate.
One person
I’m Pete Stevenson. There’s no sales guy and no account manager — you’d be working with me, the person who builds it.
I ran my own business for the better part of twenty years. Grew it to 32 people and a real payroll, then sold it.
So I know what it’s like when the phone doesn’t ring, and what it’s like when it rings too much and you can’t get to it.
I’m not going to sell you a marketing package. This is one website, one price, built properly.
Before you book
Two to three weeks once I have your photos and details. Usually I'm waiting on you, not the other way round.
About two hours. One call, your services and area, and some photos of your work. Phone photos are fine — I'll tell you what to shoot.
Yes. $999 once. You'll pay for hosting and your domain — around $10 to $20 a month, paid to the host directly, in your name, not mine.
There isn't one. A site like this normally runs $5,000 to $15,000. I'm doing twenty at this price because I'm building a portfolio, then it goes back up. I'm not making much on them — what I want is twenty owners who'll put my name forward when someone asks.
Then we replace it. If it's actually fine and just needs a couple of fixes, I'll tell you that instead and you can keep your money.
Then the request comes straight to your phone by text or email, complete, right away. That always works. I check what your software allows before you pay anything.
Word of mouth still ends with somebody looking you up. And it doesn't help at 8pm when a pipe bursts and the guy who recommended you is asleep.
Not as part of this. This is the website. If you want help with the rest later we can talk about it — but I'm not going to bundle it in to make the number bigger.
Twenty minutes, no pitch
Twenty minutes on the phone and you’ll know if it’s worth doing. If it isn’t, I’ll tell you — and if what you’ve got is fine already, I’ll tell you that too.
Twenty packages at this price, across everything I'm running — then it goes to my normal rate.
