Free Course
Your town is already searching. Be the one they call.
Someone near you is typing “[what you do] near me” right now — and Google decides whose phone rings. You’ll capture that demand yourself: Local Services Ads where you pay for calls instead of clicks, a first Search campaign built the safe way, with every expensive default turned off, ads and landing pages drafted by AI in your voice, and free call tracking that tells you exactly what a lead costs. You’ll know what you’re spending and what it brings back, every week. Honest numbers up front. Completely free. No marketing or tech background needed.
Start free
Tell me where to send it — you’ll have the course in seconds.
Sign up and your access link lands in your inbox straight away. Open it whenever you’re ready — your progress saves as you go, and the whole thing is yours, free, forever.
What you’ll walk away with
Not a pile of theory — an ad account you own and understand.
Each module leaves something real in your Local Ads Kit: your ad plan, a per-lead LSA profile, a trap-free Search campaign, AI-drafted ads and pages, free tracking, and a 15-minute routine. By the end you own the whole machine that turns a “near me” search into a ringing phone — the account, the data, and the skill.
A one-page ad plan
Which paid Google surface actually fits your firm — Local Services Ads, Search, or both — with a budget split, the one service in one town you'll advertise first, and honest expectations from real 2026 benchmarks. You'll know what ads can do for you before you spend a dollar finding out.
A per-lead LSA profile
A live Local Services Ads profile with the Google Verified badge, priced per lead instead of per click, plus the answer-fast, rate-every-lead habits that protect both your rank and your money.
A trap-free Search campaign
One tight campaign built the safe way — no Smart-campaign autopilot, phrase and exact keywords, an account-level negative list, Presence targeting, and an ad schedule that matches when you actually answer the phone. Every default that quietly spends your money, turned off.
AI-drafted ads and pages
Responsive search ads and matching landing-page copy drafted by AI in your voice and cleared against your state bar's rules — the work agencies used to bill for, done in minutes with copy-paste prompts.
Free tracking + a 15-minute routine
Google's free, no-code call tracking turned on, and a 15-minute weekly read of the five numbers that matter — so you always know your cost per lead, what to cut, and when it's honestly time to scale.
The Local Ads Kit
Every checklist, worksheet, prompt, and the four vertical negative-keyword starter lists from the course — assembled as you go, yours to keep, plus the monthly scale-or-kill rules that keep the account honest.
How it works
Three sessions — the plan and the pay-per-lead machine, the Search campaign, then the numbers.
This isn’t a watch-and-take-notes course. You build a real ad account alongside the lessons, with the exact prompts, lists, and checklists to do it — and we stay honest about every dollar, cap, and wait.
The plan and the pay-per-lead machine
How Google's paid surfaces really work, the LSA-vs-Search decision for your firm, the honest budget math done before you spend a dollar, and a live Local Services Ads profile that charges per lead.
The Search campaign, built the safe way
Open the account without the Smart-campaign trap, find keywords free and group them tight, waste-proof with negatives and the Presence fix, draft compliant ads and a matching page with AI — through launch day.
The numbers and the long game
Turn on free call tracking, run the 15-minute weekly read, then the monthly pass — with honest scale and kill rules, a filter for Google's upsells, and a clear-eyed look at when hiring help is worth it.
From the founder
Your town is already searching. Let’s make you the one they call.
I built and sold a $3.7M firm, and I bought a lot of marketing on the way up — including Google Ads retainers that billed me a percentage of my own spend to do work you’re about to watch AI do in minutes. Google Ads has a bad reputation with small firms, and honestly it’s earned: the platform’s defaults are built to spend your money fast, and most burn stories trace back to the same handful of switches nobody ever flipped.
But here’s the thing — the person searching “your service near me” tonight already wants what you sell. You’re not convincing anyone; you’re just showing up credibly and answering the phone. This is the cheapest trust you’ll ever borrow, if you do it right. So this free course is those switches, in order, with the math done honestly before you spend a dollar. And one rule above all the rest: don’t buy the ring if you won’t answer the phone. Take it one lesson at a time — I’ve got you.
Pete StevensonFounder, Evolvv Strategies
Who it’s for
If you serve a defined area and answer your phone, this is for you.
Owner-led local professional-services and service firms — law firms first, plus accountants, clinics, advisors, and trades — with roughly $1–3k/month to spend and nobody on staff who “does ads.” No marketing or technical background needed: if you can describe your practice in plain English, you can run everything here. One honest gate — you’ll actually answer the phone when it rings, because that’s what the whole thing pays for.
Ready to be the one they call?
Sign up and we’ll email your access link right away. Start whenever you’re ready — it’s yours, free, forever.