Ampersand Electric
An electrician who wanted to look modern and reassuring — not another lightning-bolt template.
Brand + websites
Build a stunning brand and website. Win more inquiries.
Get a distinctive, high-converting website shaped around how your customers decide—and see a free live homepage demo before you pay a cent.
Clear
reason to choose your business
Trusted
brand and responsive experience
More
inquiries and booked conversations
The acquisition system
Every part should make the next part work better.
Your website is the conversion center of the acquisition system: where attention becomes understanding, trust, a captured lead, or a booked conversation.
Clarify · Positioning
Make the value immediately clear.
Define who the business is for, the result it creates, and the message every page needs to carry.
✓Audience and offer
✓Core message
✓Conversion priorities
ClarifyPositioning+
Make the value immediately clear.
Define who the business is for, the result it creates, and the message every page needs to carry.
- ✓Audience and offer
- ✓Core message
- ✓Conversion priorities
DifferentiateBrand+
Look as credible and distinctive as the work you do.
Make the value clear, answer the questions that slow a decision, and offer useful next steps for buyers at different stages.
- ✓Logo and visual direction
- ✓Color and typography
- ✓Consistent brand system
ConvertWebsite+
Turn attention into trust and inquiries.
Make the value clear, answer the questions that slow a decision, and offer useful next steps for buyers at different stages.
- ✓Positioning and messaging
- ✓Custom brand + website
- ✓Landing pages and lead capture
ConnectIntegrations+
Keep every good opportunity moving.
Connect forms, CRM, calendars, email and reporting so follow-up happens quickly and the owner enters at the right moment.
- ✓Lead routing and nurture
- ✓CRM + calendar workflows
- ✓AI and custom software
Example concept sites
Three businesses. Three brands. Nothing recycled.
Every site starts with the business — who it serves, how it sounds, and what visitors need to do next.
Clementine Coffee Cart
A vintage latte van that needed wedding and corporate bookings without losing its market-day charm.
Kerfhaus
A workshop losing buyers at the “email us for a price” wall, so the site lets them build and price a piece.
What we build
The right pieces, built as one system.
Begin with the highest-value constraint. Add only what supports the result.
Say it clearly
Positioning + conversion copy
Lead with the customer, the result, and the reason to choose you. Answer objections before they become exits.
Visitors understand the value and the next step quickly.
Look unmistakably you
Custom brand direction
Create a coherent logo, palette, typography and visual language instead of fitting your business into a theme.
Build recognition and make the quality visible.
Design for decisions
Responsive website
Pair premium art direction with hierarchy, accessibility, performance, SEO/AEO, and conversion paths that work on every screen.
A beautiful site with a commercial job to do.
Join the system
Lead capture + integrations
Connect forms, lead magnets, calendars, CRM and email so interest keeps moving after the page visit.
The website becomes infrastructure, not a brochure.
Where this helps
Choose the outcome. Flip the card for the practical pieces.
Launch website
A focused professional foundation for a clear offer.
Hover or tap to explore →Growth website
A fuller acquisition site with content and lead capture.
Hover or tap to explore →Custom build
A distinctive digital experience shaped around the business.
Hover or tap to explore →Free Live Demo
See a working homepage direction and written plan first.
Hover or tap to explore →Clear pricing. Clear scope.
Know the investment before the work begins.
Every package includes a custom logo and brand, copywriting, SEO + AEO, a blog, and a contact page. Your free demo and written plan come first.
Book a Free Strategy SessionOption 01
Launch website
$499
Custom brand, homepage, contact page, blog, copy, SEO/AEO, and up to two integrations.
Option 02 · Most popular
Growth website
$999
Everything in Launch plus five pages, lead magnet, CRM capture, and up to four integrations.
Option 03
Custom build
$1,499+
More pages, custom interactions, automations, and integrations scoped around the business.
A clear next step
Start with a conversation. Leave with a path forward.
Step 01
Start with a free strategy session
Bring the growth goal, the messy version, or the project you have in mind.
Step 02
Expose the gaps + opportunities
Trace the acquisition path, identify the constraint, and leave with practical next steps.
Step 03
See a free working demo + flat quote
Experience the proposed solution and the quality of the work before you decide to invest.
Step 04
Build the acquisition system
Work directly with Pete to build, connect, launch, and hand over the finished solution.
Useful answers
Questions before you start
Is the Live Demo really free?
Yes. You receive a working homepage direction and written website plan before paying. If it is not right, you owe nothing.
Is this a template?
No. The positioning, brand direction, page structure, visual system, and interactions are developed around your business. Reusable engineering patterns keep the price sensible without making the result look rented.
Who owns the site?
Your business owns the domain, accounts, files, and finished work described in the written scope.
Start free