Ampersand Electric
An electrician who wanted to look modern and reassuring — not another lightning-bolt template.
Brand + websites
Build a stunning brand and website that convert.
Distinctive design, shaped around how buyers decide.
Distinct
brand people remember
Trusted
experience that helps buyers decide
Clear
next step toward an inquiry
Brand + websites
Give buyers a reason to choose you.
A beautiful site is only the beginning. The message, visual identity, proof, and page flow should help a visitor understand your value and feel confident taking the next step.
01 / Clarify · The message
Help visitors understand you quickly.
Lead with the buyer's goal, the value you provide, and a clear reason your business is worth considering.
- Buyer-first headline
- Clear service story
- Decision-focused copy
Three businesses. Three brands. Nothing recycled.
Every site starts with the business — who it serves, how it sounds, and what visitors need to do next.
Clementine Coffee Cart
A vintage latte van that needed wedding and corporate bookings without losing its market-day charm.
Kerfhaus
A workshop losing buyers at the “email us for a price” wall, so the site lets them build and price a piece.
What we build
Design that earns the decision.
Make your expertise visible, your difference unmistakable, and your next step easy to take.
Say it clearly
Positioning + conversion copy
Lead with the customer, the result, and the reason to choose you. Answer objections before they become exits.
Visitors understand the value and the next step quickly.
Look unmistakably you
Custom brand direction
Create a coherent logo, palette, typography and visual language instead of fitting your business into a theme.
Build recognition and make the quality visible.
Design for decisions
Responsive website
Pair premium art direction with hierarchy, accessibility, performance, SEO/AEO, and conversion paths that work on every screen.
A beautiful site with a commercial job to do.
Make the next step easy
Inquiry + booking paths
Offer a clear way to ask a question, request a demo, or book a conversation—without making every visitor commit at the same moment.
Turn trust into a useful inquiry.
Where this helps
Choose the site your business needs.
Launch website
A focused professional foundation for a clear offer.
Hover or tap to explore →Growth website
A fuller site for buyers comparing several services.
Hover or tap to explore →Custom build
A distinctive digital experience shaped around the business.
Hover or tap to explore →Free Live Demo
See a working homepage direction and written plan first.
Hover or tap to explore →Clear pricing. Clear scope.
Know the investment before the work begins.
Every package includes a custom logo and brand, copywriting, SEO + AEO, a blog, and a contact page. Your free demo and written plan come first.
Book a Free Strategy SessionOption 01
Launch website
$499
Custom brand, homepage, contact page, blog, copy, SEO/AEO, and up to two integrations.
Option 02 · Most popular
Growth website
$999
Everything in Launch plus five pages, lead magnet, CRM capture, and up to four integrations.
Option 03
Custom build
$1,499+
More pages, custom interactions, automations, and integrations scoped around the business.
A clear next step
See your direction before you commit.
Step 01
Start with a free strategy session
Tell Pete what your business offers and who it needs to reach.
Step 02
Clarify the buyer's decision
Identify the message, proof, and next step the site needs.
Step 03
Review your free live demo + flat quote
See a working homepage direction before you pay a cent.
Step 04
Build and launch your site
Refine the approved direction into a complete brand and website.
Useful answers
Questions before you start
Is the Live Demo really free?
Yes. You receive a working homepage direction and written website plan before paying. If it is not right, you owe nothing.
Is this a template?
No. The positioning, brand direction, page structure, visual system, and interactions are developed around your business. Reusable engineering patterns keep the price sensible without making the result look rented.
Who owns the site?
Your business owns the domain, accounts, files, and finished work described in the written scope.