Free Course · Marketing for Local Businesses
Be the business your town has already heard of.
Most local businesses don't lose to a better competitor. They lose to the one people had already heard of, could find in ten seconds, and had seen around town. This course puts you in all three places — Google, the neighborhood feeds, the mailbox, the bulletin board, the booth — on the hours and dollars a small business actually has, with a free AI assistant doing the typing.
Place 1
They’ve heard of you
A neighbor’s recommendation, a local group, the paper, the youth-soccer banner.
Place 2
They can find you in ten seconds
Your Google profile, your reviews, the listings that matter for your kind of business.
Place 3
They’ve seen you around
A postcard, a flyer where people wait, a booth at the fair.
Three places. About an hour a week.
Start free
Tell me where to send it, and you’ll have the course in seconds.
Your access link lands in your inbox straight away. Start whenever you’re ready; your progress saves as you go.
What you’ll walk away with
Every module leaves you holding something you can use.
A map of where your customers live, an offer, a tracker, a fixed Google profile, a list you own, and a one-page plan. Real work on your own business, one lesson at a time.
Fix your Google profile in one sitting
Run a $10-a-day local ad without a website
Get covered by local news and buy a small ad without getting burned
Decide on direct mail, flyers, signs and sponsorships with real math
Build a customer list at the counter and use it once a month
Pick your three channels and read the numbers in one hour a month
What’s inside
13 modules, in the order you’ll use them.
Set up the basics and Google first. Each channel module stands on its own, so read the ones that fit your business, then finish with a 12-week plan and a monthly hour to check it.
Start here: how your neighbors choose, and your AI assistant
Three places, one hour a week: how your neighbors actually choose, and your free AI assistant set up with the Local Marketing Brief.
Your map, your offer, your tracker, your budget
Four short lessons turn your last 20 customers into a service ring, one worry into an offer, one question into a tracker, and last year's sales into money you can afford to test with.
Google: the Foundation
Google is the base everyone builds. Ten moves in one sitting, a review card that follows the rules, a five-minute weekly habit, and a straight answer on Local Services Ads.
Facebook and Instagram ads for one town
This is the desktop Boost, not the ads-manager deep end. You'll answer the category question first, use a real photo, set the ring from your map, and read it after a week.
The neighborhood feeds
Nextdoor's business page and Faves, local Facebook groups without getting kicked out, and one clip a week of the real place.
Local media: get covered, get listed, buy ads wisely
A one-hour media list, the seasonal-expert pitch, the free listings most owners never fill in, and how to buy a small ad with proof it ran.
Direct mail as a decision
Two mailings, two decisions: a card to past customers, and whether every-door mail pencils out for your offer, with the math before the design.
Print that gets seen
Where to place it, what the city allows, a flyer readable from six feet, the door-hanger routine, and the honest ladder from magnets to a wrap.
Show up in person
Sponsorships with a scorecard, a booth that collects names, an event you host, and one room you commit to for six months.
Neighbors and word of mouth
Neighbor businesses, the referral ask and the rules for your trade, and local creators with the disclosure done right.
Your own list: email, texting, win-back
Build it at the counter and the job, send one email a month and a few texts a year, and win back the ones who drifted.
Directories and lead sellers
The listings that matter for your kind of business, and how paid leads really work — including the way out.
Your 90-day plan and the monthly hour
The six questions that place your business, the routing table, the one-page plan, and the monthly hour that decides keep, kill or double.
From the founder
Your neighbors are already choosing. Let’s make sure they’ve heard of you.
I’ve spent nearly twenty years building and selling companies, and I’ve consulted for hundreds of founders, from mom-and-pop shops to major brands. Here’s what I believe about local businesses: most don’t lose to a better competitor. They lose to the one people had already heard of, could find in ten seconds, and had seen around town.
So this free course puts you in those three places on the hours and dollars you actually have. Google comes first. Then you pick three channels from the neighborhood feeds, local news, the mailbox, the bulletin board, the booth, and your own customer list. A free AI assistant does the typing, you supply the facts and read every word, and one hour a month tells you what to keep. Take it one lesson at a time — I’ve got you.
Pete StevensonFounder, Evolvv Strategies
Who it’s for
If your customers live within a drive, this is for you.
Trades, restaurants and cafés, shops, real-estate agents, clinics and practices, salons, studios, tutors — anyone whose customers live within a drive. No marketing or tech background needed: if you can describe what you do and who you do it for, you can do everything here. Selling online to the whole country? Some of this still helps, but it’s built for one town.
Ready to get known around town?
Sign up and I’ll email your access link right away. It’s free, and it’s yours to keep.