Free Course
There are three dozen ways to get clients. You need two.
Marketing advice usually arrives with an invoice attached — every vendor sells a territory, and none of them sells the map. This course is the map. One module per approach: what it really costs, how long it really takes, what the evidence actually supports, and which famous numbers are folklore. Then the part nobody sells — the math and the method for choosing YOUR two channels, and a 90-day plan with kill rules. You’ll finish knowing exactly where your next marketing dollar goes and why, and which Evolvv deep-dive to take for each channel you chose. No marketing background needed.
Start free
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Sign up and your access link lands in your inbox straight away. Open it whenever you’re ready — your progress saves as you go, and the whole thing is yours, free, forever.
What you’ll walk away with
Not thirty-six assignments — a scored menu, two channels, and a plan.
Every module leaves something real in your Marketing Decision Kit: the five-formula math one-pager, a message and offer that work everywhere, an honest read on every channel with the folklore flagged, the four-filter scoring method, and a written 90-day plan with a budget and kill rules. By the end you’ve stopped reading about marketing and started running two channels — and you know the exact Evolvv course to take next for each one.
The whole marketing map
Every way a local firm can get clients, drawn honestly — around three dozen approaches, each with real costs, real timelines, and what the evidence actually supports. No vendor spin, no thirty-six-item to-do list.
Marketing math on a napkin
The five formulas that decide everything — what a client is worth, what one costs, the health-check ratio, break-even return, and the leads-needed chain — done with grade-school arithmetic, plus a one-pager you keep. Enough to judge any marketing offer yourself, in a minute, on a napkin.
A message and offer that travel
Who you serve and what they're actually afraid of, an offer that feels worth it without promising outcomes you legally can't, and the client-as-hero message that works on every channel. What you say beats where you say it.
An honest opinion on every channel
Reviews, email, referrals, search and AI answers, public authority, ads, mail, and signs — each at working depth, so you can run a basic version or make a confident no. And which famous marketing numbers are folklore.
The four-filter method
Score the whole menu against YOUR firm on intent, audience, budget, and time — then pick the one or two channels actually worth your money and hours. Two channels run well beat six run thin.
The Marketing Decision Kit
The math one-pager, the channel-selection worksheet, the 36-strategy menu card, the 90-day plan, and the budget worksheet — plus the exact next Evolvv deep-dive course for each channel you chose. Yours to keep.
How it works
Four sittings to see the whole territory — then ninety days running the two channels you chose.
This isn’t a watch-and-take-notes course. Foundations first, so every later module is comparable; then an honest tour of every approach a local firm can use; then the only part that was ever the point — choosing. Every price is a dated 2026 observation, every vendor number is flagged as vendor data, and the famous folklore stats are taught only so you can spot them being sold to you.
Foundations: the map, the math, the message
How marketing actually works and which numbers to distrust, the five formulas on a napkin, a message and offer that work on every channel, and a lead magnet shipped this week for $0. Everything later is measured against this.
Tour the whole territory, honestly
One module per approach cluster — reviews and the audience you own, referrals and relationships, search and AI answers, public authority, and everything with a meter running — each at working depth with real costs and a kill rule.
Choose your two and commit
Score the full menu against your firm on the four filters, pick the one or two channels that fit, and write a 90-day plan with a budget and kill rules. Then take the named Evolvv deep-dive for each channel you chose.
From the founder
Nobody sold me a map when I was buying the territory.
I built and sold a $3.7M firm, and along the way I bought nearly every row of the menu this course walks through — some of it brilliantly, a lot of it badly. The agency sold me SEO. The rep sold me radio. The platform sold me ads. Every pitch was true-ish, and not one of them answered the only question that mattered: which of these actually fits MY firm, my budget, my hours? Everyone sold me a territory. Nobody ever sold me the map.
So that's what this free course is — the map I wish I'd had. One honest module per approach: what it really costs, how long it really takes, what the evidence actually supports, and which famous numbers are folklore someone's using to sell you something. Then the part nobody sells: the simple math and the four-question method for choosing your one or two channels, and a 90-day plan to run them. There are about thirty-six ways to market a firm in here, and the whole point is to pick two and run them well — anyone who treats this like a checklist has missed it. Take it one lesson at a time. I've got you.
Pete StevensonFounder, Evolvv Strategies
Who it’s for
Never trained in marketing, tired of guessing? Start here.
Owner-led professional-services and local service businesses — law firms, accountants, clinics, agencies, consultants, trades — who were never trained in marketing and are tired of guessing (and of being sold to). No prior marketing knowledge assumed. If you know you should be doing marketing but don’t know which, this is the course to take first — every other Evolvv course hangs off the map you build here.
Ready to stop guessing and pick your two?
Sign up and we’ll email your access link right away. Start whenever you’re ready — it’s yours, free, forever.