Module 2 · Brand Strategy

Build your Brand Strategy Report

Stage 1. Before we build anything, we get crystal clear on your brand — because a beautiful site with a muddy message doesn’t sell, and a clear one does. Claude will interview you about your business and analyze your current website, then write a complete Brand Strategy Report that every later stage builds on.

Watch — hand-picked

The clearest walkthroughs of this step, from creators we rate. Each one’s credited — go give them a follow.

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The big picture

This is the first real deliverable. Claude already knows how to do this — it’s in the Build Kit you installed. You just give it the go-ahead, then answer its questions like a friendly conversation. The output is a file called brand-strategy.md that captures your business model, your ideal customer, your offers, your brand message, your visual identity (colors, fonts, logo), and your copywriting voice.

Paste this into Claude Code

Let's begin Stage 1 — my brand strategy. Please follow your brand-strategy skill:

1. First, ask me for my current website address (if I have one) and analyze it.
2. Then walk me through the brand discovery questions — a few at a time, in a friendly, plain-language
   conversation. Don't overwhelm me; adapt based on my answers.
3. When you have enough, propose my brand message, visual identity (a color palette with hex codes, fonts,
   and a simple logo), and copywriting voice — and let me adjust them.
4. Then write it all into a brand-strategy.md file, save a snapshot, and give me a plain-language summary.

I'm not technical — keep it simple and friendly.

What to expect

• Claude asks for your website and reads it (if you have one).
• It asks you about your business, customers, offers, and the feel you want — a handful at a time.
• It proposes your message, colors, fonts, and a simple logo; you tweak anything you like.
• It writes brand-strategy.md into your project and saves a snapshot.