Module 2

Brand your practice

Previously

The kit is in your folder, Claude has confirmed every part of it arrived, and your first snapshot is saved. From here on, the prompts are short — the expertise lives in the folder rather than in the thing you paste.

Coming up in this module

About ninety minutes, and it starts with a decision rather than a color. You'll answer an interview about what your firm leads with and who it's really for, then turn that into a palette, a typeface pairing and a wordmark logo. Two files come out of it: your brand strategy and your logo — both yours, both reusable well beyond this website.