Module 9 · Launch and get found
Keep it working
You have a live website, a listing on the map, profiles where clients look, and a review system. This last lesson is about the part nobody plans for: keeping it true, and keeping it worth having, in the months when you are busy practicing law.
The loop that makes this last
Everything from here is one sentence. Open your project folder in Claude, say what you want different in plain English, and push it:
That is the difference between a website you own and a website you rent. No ticket, no invoice, no waiting three weeks for someone to change a phone number. A fee changes on Tuesday, the site is right on Tuesday.
Content, without starting a blog
Most lawyers who launch a blog stop posting by March. So don’t start one. Do this instead, and it costs about two hours a month:
Open a note on your phone called “Questions I get asked.” For two weeks, every time a client, a prospect, or someone at a barbecue asks you a legal question, add one line. Don’t organize it. Don’t edit it. At the end of two weeks you are holding your content calendar for the year — and it cost you nothing, required no keyword tool, and is made entirely of questions real people actually asked.
One genuinely good page a month, forever, beats twelve pages in January and silence after. What earns clients, roughly in order:
- The answer you give out loud on every intake call. One question, one page. You already know it; you have said it a hundred times.
- “What actually happens next.” The process, step by step, with real timeframes.
- What it costs and how you bill. The most-searched and least-answered question in consumer legal.
- Decision comparisons. Will versus trust. Mediation versus litigation. These match how people search and they qualify the caller before they call.
- Anything only a lawyer practicing in your county could write. How your court actually handles a thing. A national content farm cannot copy it, and an AI answer engine cannot invent it.
And what wastes months: commentary on legal news, generic national explainers that the big directories own permanently, and publishing volume for its own sake. Write for the person deciding whether to call you, not for a traffic chart.
Claude drafts; you verify and rewrite. Every page carries your name and a date you last reviewed it. Nothing goes live that you have not read as a lawyer, and no client’s situation — however anonymized — becomes an example. The safe form is always the general question, never the specific matter.
Every quarter, twenty minutes
- Re-run the Module 6 audit prompt. Sites drift; a broken form is invisible until someone tells you.
- Re-run the compliance-check prompt. Advertising rules change, and so does what you have added to the site since.
- Send yourself a test through the consultation form and time your own reply.
- Re-read your practice-area pages for anything the law has changed underneath you.
- Update your headshot and bio once a year. The site should look like you look now.
When doing it yourself stops being the right call
Building this yourself was the right decision, and you just proved you could. Being honest about where that stops being true is part of the same judgment:
You and Claude have this
- Copy changes, new practice-area pages, fee updates
- Photos, hours, staff changes, a new attorney bio
- The monthly page, the quarterly audit, the review system
Worth bringing someone in
- The site grows past roughly ten pages and starts needing real structure
- You start spending money on ads and need the pages behind them to earn it
- Intake volume is enough that answering it is costing you billable hours
- The hours you spend on the website now cost more than delegating it would
If you want an outside read on what you built, Evolvv’s free Growth Audit at /audit looks at your live site and emails back a prioritized list — no call required.
You built the thing.
Take a second with that before you close the tab. You started this course with a blank screen and no technical background, and you finished it with a real, compliance-checked, live website for your practice — on your own domain, in your own words, under your own control. Most people who say they will do this never open the folder.
You never have to hire anyone to change it again. And if there comes a day when you would rather spend the hours practicing law, book a consult and we’ll talk through what it would look like for Evolvv to take it off your hands. Either way, you have my genuine respect for having built yours yourself.
Open your project in Claude and make one real change. Anything: a sentence on your bio that has been bothering you, a practice area in the wrong order, a phone number you want bigger on a phone screen. Say it in plain English, look at it, then say “save and push.” Watch it go live.
That is the whole point of this whole course. Not the site — the fact that you can change it yourself, in two minutes, forever. Prove it once and the habit is yours.
Coming back after a few months away and not sure where you were? Open the project folder and ask: “Remind me how this site is set up, and how I update and publish it.” Claude reads your own project and catches you back up in about a minute.
More learning resources
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