Module 9 · Be found, and keep it working

Keep it working

The last lesson is about the months after launch, when you’re busy seeing clients. A therapy website goes stale in specific ways: openings, fees, panels, crisis numbers, the states you can see people in. By the end you’ll have a quarterly check saved in your project folder with its first date on it.

The update loop

Every change from here is the same few steps: open your project folder in Claude, say what you want, read it, push it.

Please update [the page] so that [the change, in plain words]. Show me the preview before
anything goes live. If it looks right when I say so, save a snapshot and push it to GitHub.

What to check: read the changed page in the preview yourself before you say “push.” Claude drafts; you’re the one whose name is on the page. If the change alters what the site says, such as a fee, an opening, a state or a credential, the kit has Claude run the compliance check on the changed pages first, add a dated entry to compliance-log.md, and make a new dated archive afterwards.

Every quarter: the things that go stale

Start with a prompt that reads the site without changing it:

Read only; don't change any files. Read every page of my site and list each fee, opening,
state, credential, phone number and external link, with the date it was last changed
(use the git history). Flag anything older than 90 days. Then save the list as
quarterly-check.md with today's date at the top, and show it to me.

What to check: Claude reports that it changed no pages, the list includes your crisis numbers and board links, and quarterly-check.md now exists in your folder. Then work through it:

• Your openings line says something true, and its date is this quarter’s.
• Your fee, or fee range, matches what you actually charge.
• Your insurance panels list only the ones you’re on today.
• Every crisis number, checked against the operator’s own page, not a copy of it.
• The states where you can see clients, and the “last updated” date beside them.
• Your license line, and every link to a licensing board or verification page still opens. For counselors, those links are part of the ethics code; Module 6 has the detail.
• A new dated archive of every page, in a folder named YYYY-MM-DD-site-archive with today’s date first.
• Your directory profile still matches the site, using the checklist from the last lesson.
• Re-run the kit’s compliance-check skill over anything you’ve added since the last check.

Once a year, and on these dates

Some things change on a calendar. These dates come from the compliance lesson’s re-check list, as of September 2026. Put them in your calendar now.

1. Sept 2026

   Professional codes and compacts

   The ACA's 2026 Code of Ethics was due for adoption, and PSYPACT adds Alaska on September 20, 2026.
2. Dec 31, 2026

   Telehealth prescribing

   The DEA telemedicine flexibilities end unless extended. Prescribers: re-check before this date.
3. Every January

   FTC penalty figure

   The civil-penalty amount is adjusted each year, so re-check it before you rely on the number.
4. Every quarter

   Vendor facts

   Crisis numbers, directory prices, Claude plans and prices, Vercel labels and the domain list, each on the vendor's own page.

The full re-check list, the same one that ends the compliance lesson:

• ACA 2026 Code of Ethics — adoption was targeted for September 2026; confirm C.3.b’s number and wording.
• PSYPACT — Alaska effective 20 Sept 2026; re-read the map at psypact.gov.
• Section 504 web-accessibility dates — comments closed 6 July 2026; a further change is possible.
• DEA telemedicine flexibilities — end 31 Dec 2026 unless extended.
• Counseling Compact — live-state list on the homepage (the map and FAQ pages are stale).
• HIPAA Security Rule — still proposed; do not teach proposed requirements as law.
• State AI-in-therapy laws — seven states enacted laws between March and June 2026; more will follow.
• Every crisis number and 988 routing option — at the operator’s own page.
• FTC civil-penalty figure — adjusted each January.
• Directory prices — on the vendor’s page, shown on screen with “as of”.
• Claude plans and prices, Vercel labels, domain TLD list — on the vendor’s page.

And: the compliance lesson’s ACA quotations are from the 2014 ACA Code, current as of 12 September 2026.

When doing it yourself stops being the right call

You built the thing.

You started with a blank screen and finished with a live website for your practice: in your own words, on your own domain, under your own account, with nothing about a client ever going into an AI tool along the way. I’ve spent nearly twenty years building companies, brands and websites, and the part that matters most isn’t the launch. It’s that you can now change the site yourself on the afternoon something changes.

Keep the quarterly check, keep the dates honest, and keep reading every draft before it goes live. That habit is what makes the site worth having.