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Welcome: AI is not just a writing assistant

Hi, I’m Pete — welcome 👋

I use AI across my own business every week — and helping owners put it to work in theirs, along with the systems underneath, is a good part of what I do at Evolvv. This free course answers the question I get asked more than any other: “what should I actually be doing with AI?” Not in theory — in your business, this month, in ways that hand you back real hours.

You’ll go from “I use it for the odd email” to having a written plan for your own business: the six areas where a service business actually spends its time — marketing, operations, client management, creative, admin, and your numbers — and three ways to put AI to work in each one, from things you can do tonight to tools you can own outright.

You don’t need any technical background, and there’s nothing to install to get value from this. If you can describe how your business works in plain English, you can use everything in this course.

One thing worth knowing up front: I wrote the whole path — every explanation and every copy-paste prompt in it. But rather than re-record what brilliant creators have already taught better than I could, I hand-picked the clearest video for each topic and put them where you need them: the module-level ones sit at the top of each module, and a few sit inside the single lesson they belong to. Every one is by an independent creator and is credited with a link to their channel — go give them a follow.

Watch — hand-picked

The clearest walkthroughs of this step, from creators we rate. Each one’s credited — go give them a follow.

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33:09

AI is not just a writing assistant

Here’s the misconception this course exists to fix: most owners use AI like a slightly smarter Google. Ask a question, get an answer, maybe have it tidy up an email, close the tab.

That’s real value — and it’s a fraction of what’s on the table. This course is about using AI to run parts of your business: answering prospects while you sleep, turning meeting recordings into follow-ups, reading your numbers and telling you what changed, drafting the invoice chase you’ve been putting off.

The owners who win with AI aren’t the ones with the cleverest prompts. They’re the ones who think in systems, not chat windows — who look at a recurring chunk of their week and ask “what would it take to never do this by hand again?” By the end of this course, that’s how you’ll look at your week too.

What you’ll walk away with

Not a reading list and not a pile of tool recommendations. The deliverable is a plan for your business, written by you as you go, plus the judgment to keep making these calls after the course ends:

How this course works

The course has a simple shape: six pillars, three tiers. Each of the six areas where a service business spends its time gets its own module, and inside every module I cover the same three levels of AI leverage. The written lessons carry the spine; the hand-picked videos handle the on-screen walkthroughs. Everything sits in one place, in the order you’d actually work through it:

1. M0

   Start here

   The three tiers, the ground rules, and a ten-minute audit that finds the hours hiding in your week.
2. M1

   Marketing & customer acquisition

   Getting found, following up faster, and winning the work — the pillar that pays back quickest.
3. M2

   Operations & service delivery

   The work itself with less friction: scheduling, meetings, written process, follow-through.
4. M3

   Client management & CRM

   Remembering everything and following up like you have an assistant.
5. M4

   Creative & content

   Ads, social posts, images, and brand assets — more volume, still on-brand.
6. M5

   Admin & finance

   Invoices, books, and paperwork: the 9pm pillar, and the easiest hours to hand over.
7. M6

   Reporting & data analytics

   Understanding your business through its numbers, without a data team.
8. M7

   Your automation plan

   Your shortlist becomes a 30-day plan — plus the honest math on renting a tool versus owning one.

And the three tiers, which come up in every single module:

• Prompt it — wins you can have today by typing into a chat tool. No setup.
• Platform it — ready-made platforms with AI built in. You configure, you don’t build.
• Build it — custom tools you own outright, built with AI itself doing the coding.

The next lesson defines all three properly — they’re the framework the whole course hangs on. And that third tier isn’t a tease for something expensive: when a custom tool is the right answer, the free Build Your Own AI Tools course shows you how to build it yourself, step by step.

How long it takes: 31 short lessons, about three and a half hours of reading all in, with each pillar module running around half an hour on its own. You can take it in one long sitting or one pillar at a time — and jump straight to the pillar that hurts most, because every module stands on its own. The doing is separate and it’s yours to pace: a Tier-1 win can take twenty minutes tonight. Nothing here expires, so read a pillar, go try something, and come back.

What it costs

The course is completely free — no gate, no upsell. What the work costs depends on which tier you use, and this course is free-tools-first: I lead with free tools and free tiers wherever they genuinely do the job, and when something costs money I say so plainly — what it costs, and when it’s worth it.

In practice: Tier 1 runs on the free tier of a chat tool, or the subscription you may already pay for. Tier 2 means monthly platform subscriptions, and every pillar module names the real price of every tool it recommends. Tier 3 costs a few evenings up front and then almost nothing to run — which is the whole argument for owning instead of renting, and Module 7 does that math with you.

If you’d like to read more about my own background and experience, check out my about page.