Module 4 · Creative & Content

Prompt it: creative you can make today

Everything in this lesson happens inside a chat tool you may already have — Claude or ChatGPT, plus the image generator built into ChatGPT or Google’s Gemini. No new accounts, no setup. But before you generate a single post, we’re going to fix the problem that makes most AI creative feel generic: we’re going to teach the machine to sound like you.

The brand voice guide: the ten-minute move that upgrades everything else

Ask AI for a caption cold and you get the average of the internet — competent, forgettable, faintly off. The fix is a brand voice guide: one page that captures how your business talks, who it talks to, and what it never sounds like. Write it once, then paste it at the top of every creative prompt you ever run. Same machine, completely different output.

And you don’t have to write it — you answer questions, AI does the drafting. Have it interview you:

You're going to interview me, then write my brand voice guide.

My business, in one line: [YOUR BUSINESS — for example: "Family-owned HVAC company in Tucson, 12 employees, mostly residential repair and replacement."]

Step 1 — interview me. Ask one question at a time and wait for my answer before asking the next. About 8 questions total, covering: who my best customers are and what's going on in their life when they find us; how I'd describe what we do to a neighbor at a barbecue; the three words I want customers to use about us; a brand whose style I admire, and why; words and phrases I never want us to use; how formal or casual we should sound; and the thing I always end up rewriting when someone else drafts for me.

Step 2 — when the interview is done, write the guide. One page, with these sections:
- Who we are (two sentences)
- Who we're talking to (two sentences)
- Our voice in five words
- How we sound — two example sentences written in our voice
- How we never sound — one counter-example
- Style rules: formality, sentence length, emoji or not, words to avoid
- Look and feel: colors and visual style, if I've given you any

Keep it tight enough that I can paste the whole thing at the top of any future prompt and say: "Match this voice."

Answer honestly — the counter-examples and never-say words matter as much as the flattering parts. Save the finished guide somewhere you can grab it in five seconds. It gets used in the very next prompt, and it becomes the brain of a tool you’ll meet in the Build-it lesson.

A month of posts from one topic list

With the voice guide in hand, stop writing posts one at a time. Batch them: list the topics you could talk about — offers, tips, a team member, a great review, a question customers always ask — and have AI draft the whole month in one sitting.

Act as my social media manager. Here is my brand voice guide:

[PASTE YOUR VOICE GUIDE — the one-page guide from the interview prompt]

My topic list for the month: [8–12 TOPICS — for example: "spring tune-up special, how to read your energy bill, meet our lead tech Maria, what that rattling sound means, review from the Hendersons, the 3 filters most people forget to change"]

For each topic, give me:
1. A caption in my voice — two short paragraphs, maximum.
2. A one-line idea for the photo or graphic to pair with it.
3. 3–5 hashtags a real local customer might actually follow.

Mix the formats — some useful tips, some behind-the-scenes, some straight offers, not all sales. Lay it out in a table with a suggested posting order, so I can schedule the whole month in one sitting.

You’ll cut a third of what comes back and sharpen the rest — that’s the job now. Editing ten drafts beats writing ten blanks, every week of the year.

Images: infographics, ad graphics, and quote cards by typing

The image tools inside ChatGPT and Gemini can now produce genuinely usable social graphics — an infographic of your five-item checklist, a bright square graphic for a seasonal offer, a quote card from your best review. The skill is specificity. A good image prompt names five things:

A good review deserves the same treatment: paste it in, ask for the single strongest sentence to put on a quote graphic, plus a grateful caption to post alongside. Social proof, packaged in two minutes.

Three more wins while you’re in there

• Ad-copy variants in bulk. Give AI one offer, your audience, and your voice guide; ask for ten variations at set lengths — different angles, different hooks, numbered, each with a matching five-word headline. Now you have something to actually test instead of one guess.
• Short-video scripts. The hard part of a 30-second phone video is knowing what to say. Ask for three scripts on one topic: a three-second hook, the spoken lines in plain English, and the on-screen text for each beat. Filming yourself gets much easier with a script in hand.
• Two-minute photo cleanups. Background removal, decluttering a job-site photo, brightening a dim before-and-after — AI image tools handle the small edits that used to mean either learning photo software or bothering a designer.

One rule across all of it, worth repeating from Module 0: nothing ships raw. Read every caption out loud, look at every image closely. AI does the volume; you keep the judgment and the voice.

Watch this step

Generating ad and social graphics from a text prompt is worth seeing once — this practitioner walkthrough covers exactly the image tools this lesson describes. It’s from an independent creator — credited below, so go give them a follow.