Module 1 · Marketing & Customer Acquisition

Prompt it: marketing wins you can have today

Everything in this lesson runs on a chat subscription and nothing else — no setup, no new accounts, no embed codes. You type, it drafts, you edit. Six wins, in the order that makes each one feed the next.

Win 1: write your ideal-client portrait once, reuse it forever

Before any other marketing prompt, spend five minutes on this one. A one-paragraph portrait of your ideal client turns every future prompt from generic to specific — you’ll paste it into the plan, the ads, the emails, all of it. It’s the single highest-leverage paragraph in your marketing.

You're a sharp marketing strategist. I run a [YOUR BUSINESS AND LOCATION — for example: "family law firm in Portland, OR"] serving [WHO YOU SERVE — for example: "parents going through a divorce who own a house and worry about the kids"].

Write a one-paragraph portrait of my ideal client: their situation, what recently triggered them to start looking for help, what they're afraid of, what they type into Google late at night, and what finally makes them reach out. Then list the top 3 objections that stop them from contacting someone like me, and 5 phrases in their own words I can reuse in ads, emails, and my website.

Keep it grounded and specific — no invented statistics, no flattery. I'll paste this portrait into future prompts, so make it tight.

Read the result and correct it — you know your clients better than any model does. Once it sounds like the person who actually calls you, save it somewhere you can grab it in two seconds.

Win 2: a marketing plan you’ll actually run

“I should market more” isn’t a plan. A plan is dated, sized to the hours you really have, and tells you what to check so you know it’s working. AI is very good at turning a plain-English description of your business into exactly that.

Act as my marketing advisor. Here's my business in plain English: [DESCRIBE YOUR BUSINESS — for example: "a two-person bookkeeping firm in Boise; most clients come from referrals; almost no marketing happening today"].

Here's my ideal client: [PASTE YOUR IDEAL-CLIENT PORTRAIT FROM THE PREVIOUS PROMPT]

Build me a realistic 90-day marketing plan I can run in [YOUR WEEKLY TIME BUDGET — for example: "3 hours a week"]. Break it into months, then weeks: exactly what to do each week across Google Business Profile, email, one social channel, and asking for referrals. For each task, give the time budget and the one number to watch so I know whether it's working. Nothing that requires a designer, a developer, or more than $[MONTHLY AD BUDGET, IF ANY — for example: "0"] in ad spend.

Win 3: the follow-up sequence that plugs the leak

You saw the numbers in the last lesson — the leads you already paid to attract go to whoever answers first. You can’t always answer first, but you can make sure every inquiry gets a warm, specific reply and two more touches after it. Draft the sequence once, save it as templates, and the leak gets smaller this week.

Write me a 3-email follow-up sequence for new inquiries at my [YOUR BUSINESS — for example: "HVAC repair company"].

Email 1 — sent as soon as possible after their inquiry: warm and personal, references what they asked about ([A TYPICAL INQUIRY — for example: "their AC stopped cooling and it's the middle of summer"]), tells them exactly what happens next, and ends with one easy question that keeps the conversation moving.

Email 2 — sent 2 days later if they haven't replied: helpful, not pushy. Include one genuinely useful tip related to their problem so the email is worth opening.

Email 3 — sent a week later: the friendly last touch. Let them know the door stays open, and make restarting the conversation effortless.

Keep every email under 120 words, plain-English, zero pressure tactics. Write them as reusable templates with bracketed spots I personalize each time.

Three more wins for the same afternoon

• Ad and social copy variants. Give AI your service, your audience, and your offer, then ask for ten different angles — urgency, price and financing, trust and reviews, speed of response, local-and-family-owned, a guarantee. You’re not asking it to be creative once; you’re asking for a menu to test, which is how ads actually improve.
• Google Business Profile copy and review replies. Ask for your profile description written the way locals actually search, a month of short profile posts, and three reusable review replies: the glowing five-star, the lukewarm three-star, and the calm, professional response to an unfair one-star that thanks them, states your side gracefully, and never gets defensive. That last one is worth the whole exercise — future clients read it.
• Competitor gaps. Ask AI to research your local competitors — or paste in their homepages and reviews yourself — and summarize how each one positions itself, what they all say identically, what customers praise, and what they complain about. Then ask for three positioning angles nobody in your market is claiming. Twenty minutes of this beats most paid market research.

Watch this step

Want to watch the prompts actually go in? This shows real copy-paste marketing prompts typed into ChatGPT, matching the "use them today" prompts below. It’s from an independent creator — credited below, so go give them a follow.

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