Module 3 · Build #1: The Proposal Generator
Make it yours: your brand, your voice, your services
Right now the proposal looks generic. This lesson makes it yours — your logo, your colors, your real services in your own words — so every proposal it produces looks like you spent real time on it.
Add your logo
Find your logo file — any image file, a PNG or JPG — and drag it into yourproposal-builder folder, right alongside everything Claude just made. No logo yet? That’s fine. Skip the drag, and in the prompt below tell Claude your business name and ask it to set clean, professional type instead. That looks sharp on its own.
Make the template yours
Now paste this in, filling in the brackets with your own details:
Copy this into Claude Code
Now make the proposal template mine. My business name is [YOUR BUSINESS NAME — for example: "Riverside Dental" or "Maple Home Services"]. My logo is the image file I just added to this folder. My brand colors are [YOUR BRAND COLORS — or say "pick two professional colors that suit a (your type of business) and show me options"]. My services, in my own words: [PASTE A FEW SENTENCES ABOUT WHAT YOU OFFER AND YOUR USUAL PRICING SHAPE]. Update the template and the playbook so every proposal uses my branding, describes my services accurately, and sounds like me: plain English, confident, no buzzwords. Then regenerate the sample proposal so I can see the branded version.
Tune the design, one change at a time
When the branded sample comes back, you’ll want to adjust things — and this is exactly the skill from Module 1, now for real. Ask for one change at a time, describing what you see on the screen, not the code underneath. Small, specific requests get you where you want to go:
- “Make the logo a bit smaller and center it at the top.”
- “Use my darker color for the section headings.”
- “Add a little more space between sections — it feels cramped.”
Want the writing to match your real voice? Paste two or three paragraphs you’ve actually written to clients — an old email or proposal — and add: “match this tone.” Claude will pick up your rhythm and use it in every proposal from now on.
- Logo added (or clean type set in its place)
- Brand colors chosen and applied
- Services described in your own words
- Tone matched to how you actually write
A branded sample proposal PDF you’d actually be proud to send — your logo, your colors, your services, your voice. Open it and imagine it landing in a prospect’s inbox. That’s the bar.
More learning resources
Still want another angle? These are hand-picked and vetted to line up with this lesson — from creators and sites worth your time.