Your course

Design a Stunning Brand with AI

8 modules · 32 lessons · about 10h. Go in order — each lesson builds on the last. Pick up wherever you left off; your progress is saved on this device.

Start with Lesson 1

Start here

Start Here

Meet Pete, see the finished Brand Package up close, set up your tiny free toolkit, and install the one AI habit the whole weekend runs on.

Welcome & what you'll walk away with10 min Your (tiny) toolkit12 min The meta-skill: AI as your design mentor20 min

Module 1

Brand Strategy: Think Before You Draw

Before a single pixel: what a brand really is, the 15-question interview you answer out loud, and the AI that turns 30 minutes of talking into a 10-section strategy document in your own voice.

Brand Strategy: think before you draw0 min Why strategy comes before the logo12 min The 15-question brand interview15 min Record your answers (~30 minutes of talking)35 min Turn your transcript into a strategy document20 min Review, critique, and lock it20 min

Module 2

Your Logo, Part 1: Find "The One"

Generate and scan 40–60 logo directions in minutes, close in on the one with a variation loop, put it through a blunt critique, and run the 15-minute check that proves it's yours to use.

Your Logo, Part 1: find "the one"0 min How AI logo generation actually works15 min The 60-concept opening move25 min The variation loop: closing in on "the one"30 min Make it better than you can see20 min Do you actually own this? The 15-minute sanity check18 min

Module 3

Your Logo, Part 2: Production Files (No Editor Required)

Turn your chosen mark into a real file kit: the high-res master, a free commercial-ready SVG, the five files every business needs, a favicon in three clicks, and the Brand Package folder that assembles itself.

Your Logo, Part 2: production files0 min Get the high-res, conversion-ready version12 min Background removal → SVG, free20 min The file kit every business needs20 min

Module 4

Colors You Can Defend

Turn your strategy into a palette you can stand behind: get candidate colours from AI, harmonise them in Coolors, see your exact hexes on a real page, recolour your logo, and lock it — all free.

Colours you can defend0 min What colors say before you say anything15 min Coolors: shuffle your way to candidates20 min See it before you marry it25 min Recolor your logo by hex15 min Lock the palette12 min

Module 5

Fonts That Look Chosen, Not Defaulted

One rule, two shuffle tools, and an AI cross-check take you from default fonts to a professional pairing — every font free on Google Fonts, ending with the two names your website build needs.

Fonts that look chosen, not defaulted0 min Font literacy in ten minutes12 min Shuffle pairings until something clicks15 min Ask AI: "suggest 5 pairings for my brand"15 min Test, pick, download from Google Fonts18 min

Module 6

Editing Without an Editor

No single free tool does everything — so learn the right tool for each job. Remove a background, resize for any platform, brighten a photo, put your logo on a mug, and (the big one) just describe the edit you want in plain English.

Editing without an editor0 min The plain-language editing toolkit15 min The five fixes you'll actually need20 min When in doubt, describe the edit15 min

Module 7

The Brand Book & Your Finished Package

Assemble everything into a brand book — a polished PDF and an AI-pasteable brand file — run one senior-director critique over the whole package, and hand it off so your next project starts on-brand.

The brand book & your finished package0 min Build your brand book (both of them)25 min The full-package critique20 min Put your brand to work15 min What's next & keep growing10 min