Module 4

Colors You Can Defend

Colour talks before you say a word. Let’s make sure it says the right thing.

Still Session 2. Colour is the fastest thing a brand says — and you don’t need taste to get it right, you need your strategy doc and a few honest prompts. You’ll pull candidate palettes from AI (as text, with exact hex codes), harmonise them in Coolors by pressing a spacebar, see your exactcolours on a live web page before you commit, recolour your logo to match, and lock it. One rule runs the whole module: trust the hex the AI writes, never the colours it paints.